--- title: "Everyone Sells" description: "A practical sales workshop for the whole business, not just the sales team: every person influences the customer, the relationship and ultimately the growth of the company." url: "https://performia.com/en-au/everyone-sells" canonical: "https://performia.com/en-au/everyone-sells" markdown_url: "https://performia.com/en-au/everyone-sells.md" site: "Performia" publisher: "Performia (Performia International AB)" language: "en-AU" updated: "2026-10-25" --- # Everyone Sells > A practical sales workshop for the whole business, not just the sales team: every person influences the customer, the relationship and ultimately the growth of the company. _Mårten Runow live in Australia · November 2026_ ## Everyone Sells. A practical sales workshop designed for the whole business, not just the sales team, because every person influences the customer, the relationship and ultimately the growth of the company. - Celebrating 20 years of Performia in Australia [Reserve my place](https://productiveteams.performia.com.au/everyone-sells-event-registration) [See what you'll learn](#outcomes) ![Mårten Runow speaking to a room, pointing at the audience](https://performia.com/media/mvnlqap8-g3ux8eov.webp) - Friday 13 November 2026 · 09:00–17:00 AEDT - In person in Melbourne or live online - No recording _From Sweden to Australia · A limited Australian tour_ - **31,000+** — Businesses helped - **9.2M+** — Candidate evaluations - **48,000+** — Executives trained _Sales is not just a department_ ### Every person in the business influences sales. Your whole team communicates with customers, creates experiences, builds trust, and influences whether people buy, return, and recommend you. The event will help the whole business understand that selling is not isolated to one role and should not sit with one department. Every interaction with a customer can influence trust, relationships and future sales. Mårten will also challenge the idea that great salespeople are simply “born with it”, showing that sales is something that can be understood, learned and developed by anyone. ![Mårten Runow smiling in front of a Performia banner](https://performia.com/media/mvnlq7o1-uvnz1uyf.webp) _The outcomes_ ### What you'll take back to the business. Practical ways of thinking and working with people that you can use immediately. - Understand the role every person plays in creating sales - Improve communication with customers and the people around them - Build a stronger company-wide sales mindset - Create better customer experiences through everyday interactions - Help non-sales roles understand their contribution to business growth - Give your whole team practical sales thinking, not just your salespeople _What makes it different_ ### Learn directly from Mårten, Founder & CEO of Performia International. Mårten Runow has spent decades studying business, people and what makes individuals and organisations successful. After studying mathematics and logic at Stockholm Technical University, Mårten moved into business in 1977. In 1984 he became General Manager of Filmbolaget in Sweden, where he tripled the company's size and profit. He founded his first business in 1986 and established Performia in 1999. Today Performia operates across 26+ countries and 30+ languages. This November, he is coming from Sweden to Australia as part of Performia Australia's 20-year anniversary. Practical. Highly interactive. “Everyone in the business is doing selling whether they have “sales” in their job title or not.” ![Mårten Runow at his desk](https://performia.com/media/mvnlqd51-4r3ps4ww.webp) _Why Mårten Runow?_ ### Decades of experience. Thousands of leaders. Performia and its global network have evaluated more than 9.2 million candidates for over 31,000 businesses. His seminars have been attended by more than 48,000 business executives across more than 29 countries. - **5** — Continents of sales training - **1000s** — Salespeople trained - **12+** — Years consulting a sales training group in Sweden - **30+** — Years in business _Who is this for?_ ### Built for the entire team. - Whole leadership teams - Sales teams - Customer service - Reception, administration - Operations & project teams ![Mårten Runow speaking to a room, pointing at the audience](https://performia.com/media/mvnlqap8-g3ux8eov.webp) _November 2026_ ### Don't send one salesperson. Bring the business. Friday 13 November 2026 · Everyone Sells Attend in person or live online. [Reserve my place](#signup) _Questions_ ### Frequently asked questions #### Who should attend? The whole team. Salespeople aren't the only people who influence a sale. Reception, administration, customer service, operations, managers, and service staff can all influence whether a customer trusts your business, buys from you, returns to you, or recommends you. If they interact with customers, they should be in the room. #### Is this traditional sales training? No. This isn't about teaching your team to use scripted sales techniques or push people into buying. Mårten's approach starts with a more fundamental question: how do you create trust? You'll look at the everyday interactions that influence whether a customer trusts your business, from the first phone call and follow-up to how your team communicates, delivers service, and keeps its promises. It's practical, interactive, and designed to be applied immediately, not just listened to and forgotten. #### Why bring the whole team? Because your sales don't happen in isolation. A customer may first speak to your receptionist, then your administrator, your salesperson, your manager, or your service team. And every one of those interactions can build trust or lose it. Your receptionist may not have “sales” in their job title. But they answer inquiries, book appointments, make promises, follow up, and communicate with customers. **Sign up:** Sign-up closed ## Related pages **Main pages** - [About us](https://performia.com/en-au/about-us) ([Markdown](https://performia.com/en-au/about-us.md)): Performia is an International company that deals exclusively in hiring, founded by Mårten Runow in 2001 and operating in more than 26 countries. - [Contact us](https://performia.com/en-au/contact-us) ([Markdown](https://performia.com/en-au/contact-us.md)): Contact Performia International — headquarters in Sweden and offices in more than 26 countries. - [Performia](https://performia.com/en-au) ([Markdown](https://performia.com/en-au/home.md)): An online system for hiring success. Performia will support you to attract productive applicants, pinpoint valuable candidates and make your team more effective — in over 25 languages. - [Learn](https://performia.com/en-au/learn) ([Markdown](https://performia.com/en-au/learn.md)): Articles on hiring, productivity and building teams that work. - [Privacy Policy](https://performia.com/en-au/privacy-policy) ([Markdown](https://performia.com/en-au/privacy-policy.md)): How Performia International AB collects, uses and protects your personal data. - [Services](https://performia.com/en-au/services) ([Markdown](https://performia.com/en-au/services.md)): We help you build your team by putting the right people in the right jobs. ## How to cite Performia (Performia International AB). “Everyone Sells”. Performia, 2026-10-25. https://performia.com/en-au/everyone-sells (accessed ). ## Company & contact - **Company:** Performia — legal entity Performia International AB - **Address:** 2/162 Albert Road, 3205 South Melbourne - **General enquiries:** [info@performia.com.au](mailto:info@performia.com.au) - **Phone:** 1800 603 023 - **About:** Makes you build and manage teams more successfully. --- [View on site](https://performia.com/en-au/everyone-sells) · [Site index for agents (llms.txt)](https://performia.com/en-au/llms.txt)